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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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AMS review : official publication of the Academy of Marketing Science
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Advancing marketing theory and practice : guidelines for crafting research propositions
Ulaga, Wolfgang
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 395-406
Persistent link: https://www.econbiz.de/10012819684
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