//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer heterogeneity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Competitive advantage
1
Customer dynamics
1
Customer heterogeneity
1
First principles
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Relationship marketing
1
Resource trade-off
1
Sustainable competitive advantage
1
Theorie
1
Theory
1
Wettbewerbsvorteil
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Crecelius, Andrew T.
1
Palmatier, Robert W.
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
International journal of production economics
3
Journal of retailing and consumer services
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Australasian marketing journal
1
Computational economics
1
European journal of operational research : EJOR
1
European management journal
1
International journal of electronic commerce : IJEC
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Management Science
1
Manufacturing & Service Operations Management
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
RIETI discussion paper series
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->