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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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AMS review : official publication of the Academy of Marketing Science
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Cocreating transformative value
propositions
with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
2
Advancing marketing theory and practice : guidelines for crafting research
propositions
Ulaga, Wolfgang
;
Kleinaltenkamp, Michael
;
Kashyap, Vishal
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 395-406
Persistent link: https://www.econbiz.de/10012819684
Saved in:
3
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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