//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"APSA 2009 Toronto Meeting Paper"
~isPartOf:"Ilmenauer Schriften zur Betriebswirtschaftslehre"
~isPartOf:"Journal of advertising research"
~isPartOf:"Statens offentliga utredningar : SOU"
~subject:"Language"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hörfunkwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Language
Hörfunkwerbung
11
Radio advertising
11
Advertising effects
4
Werbewirkung
4
Deutschland
3
Germany
3
Beziehungsmarketing
2
Commercial broadcasting
2
Competitive strategy
2
Fernsehwerbung
2
Hörfunkprogramm
2
Hörfunksender
2
Privater Rundfunksender
2
Radio programme
2
Relationship marketing
2
Schweden
2
Sweden
2
Television advertising
2
Werbung
2
Wettbewerbsstrategie
2
Advertising music
1
Advertising regulation
1
Australia
1
Australien
1
Broadcast
1
Corporate reputation
1
Electoral campaign
1
Emotion
1
Empirical method
1
Empirische Methode
1
Ethnic group
1
Ethnische Gruppe
1
Fernsehen
1
Firmenimage
1
Higher education institution
1
Hochschule
1
Market research
1
Marktforschung
1
Measurement
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bates, Kenneth
1
Ivanic, Aarti S.
1
Somasundaram, T.
1
Published in...
All
APSA 2009 Toronto Meeting Paper
Ilmenauer Schriften zur Betriebswirtschaftslehre
Journal of advertising research
Statens offentliga utredningar : SOU
Journal of global marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->