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~isPartOf:"ASEAN marketing journal : Association of Southeast Asian Nations marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Lou, Chen"
~source:"econis"
~subject:"Brand management"
~subject:"COVID-19"
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
International journal of advertising : the review of marketing communications
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Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
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