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~isPartOf:"ASEAN marketing journal : Association of Southeast Asian Nations marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
~subject:"Brand management"
~subject:"COVID-19"
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Brand management
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
International journal of advertising : the review of marketing communications
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of international consumer marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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International journal of sports marketing & sponsorship
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of services marketing
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Asian Academy of Management journal : AAMJ
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Asian journal of business and accounting : AJBA
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Entrepreneurial business and economics review : EBER
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European journal of marketing : EJM
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Gadjah Mada international journal of business
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International journal of advertising : the quarterly review of marketing communications
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International marketing review
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International review on public and non-profit marketing
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
3
Bots vs. humans : how schema
congruity
, contingency-based interactivity and sympathy influence consumer perceptions and patronage intentions
Lou, Chen
;
Kang, Hyunjin
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 655-684
Persistent link: https://www.econbiz.de/10013209388
Saved in:
4
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
Saved in:
5
Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep
;
Puter, Cattleya Dewi
;
Wibowo, Setyo Ferry
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
Saved in:
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