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~isPartOf:"ASEAN marketing journal : Association of Southeast Asian Nations marketing journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of consumer marketing"
~person:"Hur, Jungyun"
~person:"Lee, Wei-Na"
~person:"Meurs, Frank van"
~subject:"Konsumentenverhalten"
~subject:"Steuerwettbewerb"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
Journal of business research : JBR
Journal of international consumer marketing
The journal of consumer marketing
New directions in international advertising research
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ECONIS (ZBW)
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
2
Cultural appropriation and the country of origin effect
Suh, Yong Gu
;
Hur, Jungyun
;
Davies, Gary
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
Saved in:
3
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
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