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~isPartOf:"ASEAN marketing journal : Association of Southeast Asian Nations marketing journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of consumer marketing"
~person:"Meurs, Frank van"
~subject:"Konsumentenverhalten"
~subject:"Steuerwettbewerb"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Meurs, Frank van
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
Journal of business research : JBR
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The journal of consumer marketing
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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