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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Advertising theory"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Springer eBook Collection"
~person:"Bose, Mousumi"
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Academy of Management journal : AMJ
Advertising theory
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The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
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pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
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