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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Advertising theory"
~isPartOf:"Journal of marketing theory and practice"
~person:"Barnes, Donald C."
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Advertising theory
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Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle
;
Barnes, Donald C.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
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