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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
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Academy of Management journal : AMJ
Brand Planning : starke Strategien für Marken und Kampagnen
Journal of business research : JBR
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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ECONIS (ZBW)
14
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1
Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners
Iyer, Pooja
;
Bright, Laura F.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556465
Saved in:
2
Overcoming conflict between symmetric occupations : how "creatives" and "suits" use gender ordering in advertising
Koppman, Sharon
;
Bechky, Beth A.
;
Cohen, Andrew C.
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1623-1651
Persistent link: https://www.econbiz.de/10013472191
Saved in:
3
Friends, gifts, and cliques : social proximity and recognition in peer-based tournament rituals
Aadland, Erik
;
Cattani, Gino
;
Ferriani, Simone
- In:
Academy of Management journal : AMJ
62
(
2019
)
3
,
pp. 883-917
Persistent link: https://www.econbiz.de/10012098890
Saved in:
4
Bringing the firms (and forms) back in : organizational form identity and individual turnover
Dobrev, Stanislav D.
;
Kim, Tai-Young
- In:
Academy of Management journal : AMJ
62
(
2019
)
4
,
pp. 1028-1051
Persistent link: https://www.econbiz.de/10012109594
Saved in:
5
With or without you : when does managerial exit matter for the dissolution of dyadic market ties?
Broschak, Joseph P.
;
Block, Emily S.
- In:
Academy of Management journal : AMJ
57
(
2014
)
3
,
pp. 743-765
Persistent link: https://www.econbiz.de/10010396118
Saved in:
6
Executive departures without client losses : the role of multiplex ties in exchange partner retention
Rogan, Michelle
- In:
Academy of Management journal : AMJ
57
(
2014
)
2
,
pp. 563-584
Persistent link: https://www.econbiz.de/10010359921
Saved in:
7
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
Saved in:
8
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
9
Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Segar, Alison
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 156-172)
.
2011
Persistent link: https://www.econbiz.de/10009387639
Saved in:
10
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
Saved in:
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