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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Bewertung"
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A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
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