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~isPartOf:"Academy of Management journal : AMJ"
~subject:"Advertising"
~subject:"United States"
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Search: subject_exact:"Celebrity-Werbung"
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The push and pull of attaining CEO celebrity : a media routines perspective
Lovelace, Jeffrey B.
;
Bundy, Jonathan
;
Polloclk, Timothy G.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1169-1191
Persistent link: https://www.econbiz.de/10013447414
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