Viale, Thierry; Gendron, Yves; Suddaby, Roy - In: Accounting, Auditing & Accountability Journal 30 (2017) 2, pp. 270-305
Purpose The authors study how communication agencies became important sites for the rise of measurement expertise in … on the processes by which digital measurement developed (within the agencies) as a new legitimate form of expertise, able … measurement expertise acquired legitimacy within agencies. The authors also analyze how contemporary technologies of measurement …