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~isPartOf:"Accounting, auditing & accountability journal"
~isPartOf:"Journal of marketing"
~subject:"Reputation"
~subject:"Web 2.0 technologies"
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Reputation
Web 2.0 technologies
Internet marketing
57
Online-Marketing
57
Social Web
35
Social web
35
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
18
Virales Marketing
18
Advertising
12
Werbung
12
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
Online retailing
10
Online-Handel
10
social media
10
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
influencer marketing
5
word of mouth
5
Brand image
4
E-commerce
4
Electronic Commerce
4
Facebook
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Markenimage
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Mobile marketing
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Brooks, Gillian
2
Bellucci, Marco
1
Brivot, Marion
1
Chabuk, Timur
1
Gendron, Yves
1
Guénin, Henri
1
Huang, Ming-Hui
1
Hughes, Christian
1
Manetti, Giacomo
1
Rand, William
1
Rust, Roland T.
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Stephen, Andrew T.
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Swaminathan, Vanitha
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Accounting, auditing & accountability journal
Journal of marketing
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Online reputation management in destination and hospitality : what we know, what we need to know
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Cases on strategic social media utilization in the nonprofit sector
4
Electronic commerce research and applications
4
Journal of management information systems : JMIS
4
Administrative Sciences : open access journal
3
Business horizons
3
CESifo working papers
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of internet commerce
3
Journal of travel and tourism marketing
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Psychology & marketing
3
Springer eBook Collection / Business and Management
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Discussion papers / CEPR
2
Economic research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Electronic markets : the international journal on networked business
2
Galileo Computing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovatives Markenmanagement
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
Journal of advertising research
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
3
Reinventing organizational control : meaning contest surrounding reputational risk controllability in the social media arena
Brivot, Marion
;
Gendron, Yves
;
Guénin, Henri
- In:
Accounting, auditing & accountability journal
30
(
2017
)
4
,
pp. 795-820
Persistent link: https://www.econbiz.de/10011720534
Saved in:
4
The use of social media for engaging stakeholders in sustainability reporting
Manetti, Giacomo
;
Bellucci, Marco
- In:
Accounting, auditing & accountability journal
29
(
2016
)
6
,
pp. 985-1011
Persistent link: https://www.econbiz.de/10011585318
Saved in:
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