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~isPartOf:"Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Digitalisierung
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Dostál, Michal
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Lamr, Marián
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Míková, Ladislava
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Suková, Lenka
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
Electronic retailing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business management : integration of Web technologies with business models
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
2
Handbook of research on digital transformation management and tools
2
Handbook of strategic e-business management
2
Impact of e-commerce on consumers and small firms
2
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
2
Innovative technologies for information resources management
2
Journal of marketing management : MM
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
Saved in:
2
The credibility of online recommendations
Lamr, Marián
;
Dostál, Michal
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 151-175)
.
2022
Persistent link: https://www.econbiz.de/10013343569
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