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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~person:"Theis, Hans-Joachim"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Acta Universitatis Danubius / Oeconomica
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
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ECONIS (ZBW)
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Kommunikationsstrategien im handelsbetrieblichen Online-Marketing
Theis, Hans-Joachim
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 333-352)
.
2002
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