Zelenka, Josef; Azubuike, Tracy; Pásková, Martina - In: Administrative Sciences : open access journal 11 (2021) 2, pp. 1-21
reviews on review sites. At the same time, procedures for the prevention of false and misleading reviews, as well as their … review sites. In the form of case studies of TripAdvisor and Booking.com, the current rise of trust in reviews on these … review sites was analysed and documented. The outputs of research include a SWOT analysis, processual analysis and an …