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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Business & professional ethics journal"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Business & professional ethics journal
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Fashion Marketing and Management
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Palgrave Studies of Marketing in Emerging Economies
2
Qualitative market research : an international journal
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
BTE-Praxiswissen
1
Baltic Journal of Economic Studies
1
Cases on the resurgence of emerging businesses
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
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Digital and social media marketing : a results-driven approach
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Digital business
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1
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
2
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
4
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
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