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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~subject:"Social web"
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Fashion
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20
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11
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11
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8
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8
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5
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5
Textile distribution
5
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5
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5
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3
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3
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3
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Arvidsson, Adam
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Caliandro, Alessandro
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Della Peruta, Maria Rosaria
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Herz, Marc
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
25
Journal of retailing and consumer services
15
Journal of business research : JBR
11
Journal of global fashion marketing : JGfM
11
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer eBook Collection
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Palgrave Studies of Marketing in Emerging Economies
2
Promoting organizational performance through 5G and agile marketing
2
Springer eBooks / Business and Management
2
Sustainable Luxury : An International Perspective
2
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart
fashion
industry
Scuotto, Veronika
;
Del Giudice, Manlio
;
Della Peruta, …
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
Saved in:
2
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
3
Understanding the diffusion of virtual reality glasses : the role of media,
fashion
and technology
Herz, Marc
;
Rauschnabel, Philipp A.
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
Saved in:
4
The challenges of digital transformation for fast-
fashion
brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
5
The megaphone effect : taste an audience in
fashion
blogging
McQuarrie, Edward F.
;
Miller, Jessica
;
Phillips, Barabara
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 136-158
Persistent link: https://www.econbiz.de/10009777314
Saved in:
6
Frustrated fatshionistas : an institutional theory perspective on consumer quests for greater choice in mainstream markets
Scaraboto, Daiane
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10009740315
Saved in:
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