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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Martos-Partal, Mercedes"
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Martos-Partal, Mercedes
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Journal of marketing management : MM
The international review of retail, distribution and consumer research
Marketing letters : a journal of research in marketing
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
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Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
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2
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
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