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~isPartOf:"Advances in advertising research"
~language:"eng"
~language:"nor"
~language:"und"
~person:"Hudders, Liselot"
~source:"econis"
~subject:"Brand communication"
~subject:"Deutschland"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~subject:"World"
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Brand communication
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Hudders, Liselot
Rosengren, Sara
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Bigné Alcañiz, J. Enrique
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Cauberghe, Verolien
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Advances in advertising research
International journal of advertising : the review of marketing communications
3
European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of fashion marketing and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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European journal of marketing : EJM
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International journal of market research
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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Luxury marketing : a challenge for theory and practice
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Research
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Springer eBook Collection
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SpringerLink / Bücher
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The Routledge companion to consumer behavior
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
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2018
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