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~isPartOf:"Advances in applied microeconomics : a research annual"
~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
~isPartOf:"Health marketing quarterly"
~subject:"Linguistics"
~subject:"USA"
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Advances in applied microeconomics : a research annual
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
Health marketing quarterly
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Europäische Hochschulschriften / 5
2
Journal of marketing research : JMR
2
Ross School of Business working paper series
2
The journal of services marketing
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Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
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1
CEFIR and NES working papers
1
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1
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1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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Journal of fashion marketing and management
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1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
Saved in:
2
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
3
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
4
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
Saved in:
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