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~isPartOf:"Advances in applied microeconomics : a research annual"
~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
~subject:"USA"
~type_genre:"Article in journal"
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1996-1998
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Magazine
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Preismanagement
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Pricing strategy
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Print advertising
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Printwerbung
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United States
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Zeitschrift
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Depken, Craig A.
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Wilson, Dennis P.
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Advances in applied microeconomics : a research annual
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of marketing communications
3
Journal of marketing research : JMR
2
The journal of services marketing
2
Advances in business marketing : a research annual
1
Brookings papers on economic activity : BPEA
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of promotion management : JPM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of industrial organization : RIO
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The American journal of economics and sociology
1
The IUP journal of marketing management : IJMM
1
The journal of business : B
1
The journal of current research in global business : JCRGB
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The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
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