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~isPartOf:"Advances in international marketing"
~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Innovation management"
~subject:"Kundenzufriedenheit"
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Innovation management
Kundenzufriedenheit
Customer satisfaction
2
Partial least squares
2
Partielle kleinste Quadrate
2
Brand management
1
Consumer behaviour
1
Innovation adoption
1
Innovationsakzeptanz
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Konsumentenverhalten
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Markenführung
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Measurement
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Messung
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PLS
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Social Web
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Social web
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Structural equation model
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Strukturgleichungsmodell
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USA
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United States
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Viral marketing
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Virales Marketing
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adoption
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behaviourial intentions
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brand communities
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consumer attitudes
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interactive services
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partial least squares
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path modelling
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video streaming
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word of mouth
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Barajas-Portas, Karla
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Gudergan, Siegfried P.
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Reyes-Mercado, Pável
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Rigdon, Edward E.
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Ringle, Christian M.
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Sarstedt, Marko
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Advances in international marketing
International journal of business competition and growth : IJBCG
Journal of business research : JBR
4
Handbook of partial least squares : concepts, methods and applications
3
Journal of business-to-business marketing
3
European management journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business innovation and research : IJBIR
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International journal of innovation management
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International journal of services and operations management
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Journal of marketing theory and practice
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Journal of open innovation : technology, market, and complexity
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Journal of strategic marketing
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Long range planning : LRP ; international journal of strategic management
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Computational management science
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Corporate reputation review
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Diskussionspapiere / Department für Agrarökonomie und Rurale Entwicklung / Department für Agrarökonomie und Rurale Entwicklung : Diskussionsbeitrag
1
Economies et sociétés ; 49,3
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
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European business review
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European journal of innovation management
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Fostering Recovery Through Metaverse Business Modelling : Interdisciplinary Perspectives on an Emerging Paradigm Shift
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
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Global business & economics review
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Global business review
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International entrepreneurship and management journal
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International journal of education economics and development
1
International journal of internet marketing and advertising : IJIMA
1
International journal of learning and intellectual capital : IJLIC
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of pharmaceutical and healthcare marketing
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International journal of productivity and quality management : IJPQM
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International journal of quality and innovation : IJQI
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International journal of quality and service sciences
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International journal of technology management : IJTM
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
2
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
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