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~isPartOf:"Advances in international marketing"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Advances in international marketing
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International journal of product development : IJPD
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing : Creative Research on Branding, Product Design/Innovation, and Strategic Though...
Swan, K. Scott
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2012
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Persistent link: https://www.econbiz.de/10012689175
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