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~isPartOf:"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series"
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Driving customer appeal through the use of
emotional
branding
Garg, Ruchi
(
ed.
);
Chhikara, Ritu
(
ed.
); …
-
2018
"This book explores how
emotional
branding
is a unique branding strategy that touches consumer lives by influencing …
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