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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Betriebswirtschaftliche Studien"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marken- und Kommunikationscontrolling"
~subject:"Intangible assets"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Betriebswirtschaftliche Studien
Europäische Hochschulschriften / 5
Journal of consumer behaviour : an international research review
Marken- und Kommunikationscontrolling
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Marken und Patente : barwertorientierte Bewertung und empirische Analyse des Einflusses auf das systematische Unternehmensrisiko
Socher, Dominik
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2013
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