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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
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Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
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