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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~person:"Chen, Weifeng"
~subject:"Marketingmanagement"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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