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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~person:"Guèvremont, Amélie"
~subject:"Marketingmanagement"
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Guèvremont, Amélie
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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