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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Research"
~person:"Kholis, Noor"
~person:"Meissner, Svenja"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Asian finance, economics and business : JAFEB
Research
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ECONIS (ZBW)
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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