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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~type:"book"
~type_genre:"Handbook"
~type_genre:"Sammelwerk"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world
Pantea Keikhosrokiani
(
ed.
)
-
2023
"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...
Persistent link: https://www.econbiz.de/10013462585
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Structural equation modeling approaches to e-service adoption
Akgül, Yakup
(
ed.
)
-
2019
"This book provides the latest empirical research findings pertaining to technology acceptance, information systems, information technology, human computer interaction, and management information systems"--
Persistent link: https://www.econbiz.de/10011913472
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