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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Brand image
Brand management
Markenführung
Marketing theory
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Marketing
27
Marketing management
18
Marketingmanagement
18
USA
6
United States
6
Beziehungsmarketing
5
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5
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4
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3
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2010
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Gómez-Suárez, Mónica
2
Ashworth, Gregory J.
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1
Coates, Nigel
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Garg, Ruchi
1
Harris, Phil
1
Hart, David
1
Kataria, Aarti
1
Kavaratzis, Mihalis
1
Lichrou, Maria
1
Lilien, Gary L.
1
Martínez Ruiz, María Pilar
1
Martínez-Ruiz, María Pilar
1
McLeay, Fraser
1
Melewar, T. C.
1
O'Malley, Lisa
1
Panda, Tapan Kumar
1
Patterson, Maurice
1
Pilarczyk, Bogna
1
Powell, Shaun
1
Robson, Julie
1
Ryder, Ian
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Shankar, Venkatesh
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Institute for the Study of Business Markets
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
Edward Elgar E-Book Archive
European journal of marketing : EJM
Journal of marketing management : MM
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Legends in marketing
7
Proceedings series / American Marketing Association
6
Zeszyty naukowe
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Marketing intelligence & planning
3
AMA educators' proceedings
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
ERIM report series research in management
2
Elgar original reference
2
Erfurter Hefte zum angewandten Marketing
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Management working paper
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Meddelanden från Svenska Handelshögskolan
2
Premier reference source
2
Routledge advances in management and business studies
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
Thexis / Fachbericht für Marketing
2
Weimarer Studien zu Kulturpolitik und Kulturökonomie
2
Working paper / Indian Institute of Management, Ahmedabad
2
AHRC / ESRC religion and society series
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Applied research on strategic international management
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ECONIS (ZBW)
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Political marketing
Harris, Phil
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008647122
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12
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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13
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
Saved in:
14
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
15
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
16
Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003541526
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