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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~isPartOf:"Zeszyty naukowe"
~person:"Barabba, Vincent P."
~subject:"Gerald Zaltman"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Poland"
~subject:"Scientists"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Marktinformation"
~type_genre:"Multi-volume publication"
~type_genre:"Sammelwerk"
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Gerald Zaltman
Innovation
Markenführung
Marketing theory
Marketingtheorie
Poland
Scientists
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1
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Barabba, Vincent P.
Sheth, Jagdish N.
12
Zaltman, Gerald
6
Sojkin, Bogdan
5
Pilarczyk, Bogna
4
Wa´skowski, Zygmunt
3
Wind, Yoram
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Borusiak, Barbara
2
Gómez-Suárez, Mónica
2
Kall, Jacek
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Kotler, Philip
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Sudhir, K.
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Waśkowski, Zygmunt
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Śliwińska, Krystyna
2
Andreasen, Alan R.
1
Bagozzi, Richard P.
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Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Grunwald, Guido
1
Grönroos, Christian
1
Harasim, Janina
1
Harris, Phil
1
Hirschman, Elizabeth Caldwell
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Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kohli, Ajay Kumar
1
Krishnan, Balaji C.
1
LaTour, Kathryn A.
1
Lee, Seung Yoon
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Lin, Nan
1
Maclnnis, Deborah J.
1
Martínez Ruiz, María Pilar
1
Martínez-Ruiz, María Pilar
1
Melewar, T. C.
1
Mojir, Navid
1
Moorman, Christine
1
Nizielska, Aleksandra
1
Olson, Jerry C.
1
Pinson, Christian
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
Cowles Foundation discussion paper
European journal of marketing : EJM
Legends in marketing
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Zeszyty naukowe
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ECONIS (ZBW)
1
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Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
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2018
Persistent link: https://www.econbiz.de/10011900008
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