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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~isPartOf:"Zeszyty naukowe"
~person:"Grönroos, Christian"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Grönroos, Christian
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Zeszyty naukowe
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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