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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~isPartOf:"Zeszyty naukowe"
~subject:"Aufsatzsammlung"
~subject:"Gerald Zaltman"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Poland"
~type:"article"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Multi-volume publication"
~type_genre:"Sammelwerk"
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Zeszyty naukowe
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
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