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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Kohli, Ajay Kumar"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Marketing theory
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Kohli, Ajay Kumar
Sheth, Jagdish N.
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Martínez-Ruiz, María Pilar
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Pilarczyk, Bogna
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Reibstein, David J.
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Ryder, Ian
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
European journal of marketing : EJM
Legends in marketing
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Marketing theory
Zaltman, Gerald
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Deshpandé, Rohit
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2018
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