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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~isPartOf:"Routledge advances in management and business studies"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Harris, Phil"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type:"book"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Harris, Phil
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Gringarten, Hagai
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Edward Elgar E-Book Archive
European journal of marketing : EJM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Routledge advances in management and business studies
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Political marketing
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2010
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