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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Pilarczyk, Bogna"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Martínez-Ruiz, María Pilar
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
European journal of marketing : EJM
Meddelanden från Svenska Handelshögskolan
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Zeszyty naukowe
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Marketing communications strategies
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