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~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Powell, Shaun"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun
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2007
Persistent link: https://www.econbiz.de/10003541526
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