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Advances in services marketing
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Journal of marketing research : JMR
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Discussion paper / Center for Economic Research, Tilburg University
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Groningen State, Institute of Economic Research-
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Handbook of consumer psychology
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Human resources abstracts : an international information service
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Research Memorandum / Tilburg University, School of Economics and Management
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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The Sage handbook of advertising
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
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