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~isPartOf:"Advertising, Publ. om behalf of the Institute of Practitioners in Advertising"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Market research"
~subject:"Target group"
~subject:"Werbeträger"
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Hobson, John Waller
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
Journal of advertising research
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Leitfaden Online-Marketing ; [Bd. 1]
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SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Creating success
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Australasian marketing journal
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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The selection of advertising media
Hobson, John Waller
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1968
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5. ed
Persistent link: https://www.econbiz.de/10000572541
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