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~isPartOf:"Advertising, promotion, and new media"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Natarajan, Thamaraiselvan"
~person:"Shen, Fuyuan"
~subject:"Glaubwürdigkeit"
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Advertising, promotion, and new media
Journal of promotion management : innovations in planning and applied research
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
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