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~isPartOf:"Advertising, promotion, and new media"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Natarajan, Thamaraiselvan"
~person:"Shen, Fuyuan"
~subject:"Theory"
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Shen, Fuyuan
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Journal of promotion management : innovations in planning and applied research
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Banner advertisement pricing, measurement, and pretesting practices : perspectives from interactive agencies
Shen, Fuyuan
- In:
Advertising, promotion, and new media
,
(pp. 201-214)
.
2015
Persistent link: https://www.econbiz.de/10011708674
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