//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising, promotion, and new media"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Brand image
1
Markenimage
1
Measurement
1
Messung
1
Social Web
1
Social web
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Konferenzbeitrag
Book section
2
Language
All
English
2
Author
All
Bevans, Michael
1
Bhat, Subodh
1
Biocca, Frank
1
Daugherty, Terry
1
Li, Hairong
1
Sengupta, Sanjit
1
Published in...
All
Advertising, promotion, and new media
International advertising and communication : current insights and empirical findings
8
International journal of advertising : the quarterly review of marketing communications
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Green advertising and the reluctant consumer
6
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
5
Journal of business research : JBR
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
The international review of retail, distribution and consumer research
5
Cracking the code : leveraging consumer psychology to drive profitability
3
Cutting edge international research
3
Enhancing knowledge development in marketing ; Vol. 21
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of economics and financial issues : IJEFI
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Public relations and advertising theories : concepts and practices
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Electronic retailing
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Improving decision making in real-time bidding
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
Marktpsychologie
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Recent developments in Vietnamese business and finance
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Strategic system assurance and business analytics
2
Strategies and tools for managing connected consumers
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
Saved in:
2
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence
Li, Hairong
;
Daugherty, Terry
;
Biocca, Frank
- In:
Advertising, promotion, and new media
,
(pp. 148-174)
.
2015
Persistent link: https://www.econbiz.de/10011708668
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->