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~isPartOf:"Advertising, promotion, and new media"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Success factor"
~subject:"Theory"
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Advertising, promotion, and new media
Leitfaden Online-Marketing ; [Bd. 1]
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Handbook of research on effective advertising strategies in the social media age
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Creating success
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European journal of operational research : EJOR
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Handbuch der Marktforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of electronic commerce : IJEC
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Medienmanagement und E-Business
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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A master class in brand planning : the timeless works of Stephen King
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AGMA-Forschungsberichte
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Advances in applied microeconomics : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
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