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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Advertising worldwide : advertising conditions in selected countries"
~subject:"India"
~type_genre:"Book section"
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India
Advertising effects
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Werbewirkung
32
Estimation
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Schätzung
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Deutschland
12
Germany
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Consumer behaviour
6
Konsumentenverhalten
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Netherlands
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Perception
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Print advertising
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Printwerbung
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Wahrnehmung
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Advertising
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Werbung
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Comparison
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Emotion
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Fernsehwerbung
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France
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Frankreich
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Mobile Marketing
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Mobile marketing
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Television advertising
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Theorie
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Theory
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Vergleich
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Belgien
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Belgium
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Brand image
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Indien
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International marketing
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Internationales Marketing
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Internet marketing
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Markenimage
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National culture
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Deeksha Singh
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Fam, Kim Shyan
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Gaur, Sanjaya Singh
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Pathak, Shalini
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Advertising worldwide : advertising conditions in selected countries
Application of gaming in new media marketing
1
Brand management in emerging markets : theories and practice
1
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ECONIS (ZBW)
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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2
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
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