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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Neijens, Peter"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Journal of advertising : official publication of the American Academy of Advertising
International advertising and communication : current insights and empirical findings
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
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