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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"China"
~subject:"Globalisierung"
~subject:"Kulturelle Identität"
~subject:"USA"
~type:"article"
~type_genre:"Accompanied by computer file"
~type_genre:"Book section"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Handbook of Chinese organizational behavior : integrating theory, research and practice
8
The influence of culture on human resource management processes and practices
5
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
4
National culture and groups
4
Culture and public relations : links and implications
3
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
3
Globalizing communications
3
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
3
Multinational enterprises and emerging challenges of the 21st century
3
Strategic use of information technology for global organizations
3
The advertising and consumer culture reader
3
Unternehmensführung und Projektmanagement in China
3
Building the Americas
2
Cultural ergonomics
2
Examining cultural perspectives in a globalized world
2
Global observations of the influence of culture on consumer buying behavior
2
Globalization and national cultures
2
Handbook of the economics of art and culture ; Vol. 2
2
International cultural policies and power
2
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
2
Marketing management : a cultural perspective
2
Politics and power in the multinational corporation : the role of institutions, interests and identities
2
'Making sense' of human resource management in China : economy, enterprises and workers
1
2014 Annual Bank Conference on Development Economics "The role of theory in development economics" June 2 - 3, 2014 Washington D.C.
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in the economics of religion
1
Advertising worldwide : advertising conditions in selected countries
1
Alfred D. Chandler ; Vol. 2
1
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
1
American economics and politics ; Vol. 1
1
Approaches to enterprise risk management
1
Asia and Europe in globalization : continents, regions and nations
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Asia changing the world
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Asien verändert die Welt
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Assessment centres and global talent management
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Authentic leadership : clashes, convergences, and coalescences
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Business and Management in Asia: Disruption and Change
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
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